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Archive for the ‘Beating the Street’ Category

A first sale?

Maryland is cold  and rainy. Last week I was in Florida nearly all week, thus the lack of posts. Coming back to a bout of 20 degree weather was depressing, to say the least. Now, though it’s a bit warmer, it’s rainy and has been so for three days running.

The cold wetness just seeps into your pores, it invades my very psyche, and puts me in no mood to work. I can’t say I enjoy it, not in the least. But I can’t slow down, hell, it’d be impossible to since I haven’t sped up.

The Friday before I left for Florida, December 1st, I went out and did some cold calling. Bel Air Rd is my haunt and I hit nearly every business in four different shopping centers. My luck was depleted, I felt, and, orderless, I went home. I told my wife I wouldn’t show my face again until I sold something, a promise broken in a mere four hours. I’ve been out of work for so long, nearly five months, that I’ve forgotten how to sell.

When I worked at Terminix I beat on doors all day long. Maybe 35 cold calls a day. A sale, in this type of business, is predicated upon being in the right place at the right time. I guess, in a way, all sales are. When I sold for Hagemeyer being in the right spot was important, but here, essential. The more cards, the more faces, the more luck. This is simple math: 1 Card X 100 Faces = 3 orders or some such. 35 calls a day X 4 Days a week = 140 Cards handed out X 3% = 4 sales. Anyone could do this sort of thing, I’m convinced. In fact, I’m convinced because of one simple fact: I haven’t worked at Terminix in 3 years and I still get calls. Used to be I got one monthly. These days every three months or so. My old cards are out there, floating around because I beat the street. Someone will get mice and remember my card sitting in a desk drawer, they’ll call me.  Always happens. You can create luck this way. (more…)

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